By Tim Sebold CEO, soolisAI & soolis Digital Marketing
The digital landscape hasn’t just shifted; it has completely transformed. For over a decade, we played by the rules of traditional SEO (Search Engine Optimization). We optimized keywords, built backlinks, and chased the "blue links" on Google’s first page.
But today, your customers aren't just searching—they are asking.
With the rise of Google’s AI Overviews (formerly SGE), ChatGPT, Perplexity, and Claude, the goalposts have moved. We are entering the era of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). In this new world, being on page one isn't enough. You need to be the answer.
As the founder of both soolis Digital Marketing and soolisAI, I have stood at the intersection of marketing and artificial intelligence for years. I’ve seen firsthand that the agencies relying on 2020 SEO playbooks are already obsolete. To survive and thrive, your brand needs a strategy built for machines that read, understand, and synthesize information—not just index it.
This is why consulting services for AI content optimization are no longer a luxury; they are a necessity for business survival.
To dominate this new landscape, you first need to understand the distinct layers of modern optimization. Most agencies lump these together, but at soolisAI, we approach them as three pillars of a unified strategy.
This is still vital. It involves technical health, site speed, and human-readable content. It ensures search engines can find and index your site. Without this, the AI models can't even see you.
AEO is about structuring your content so that AI assistants (like Alexa, Siri, and Google Assistant) and answer engines (like Perplexity) can extract a direct, factual answer. It focuses on:
This is the frontier. GEO optimizes content for Large Language Models (LLMs) like GPT-4 and Gemini. It ensures that when an AI generates a paragraph about "the best marketing strategies," your brand is cited as the authority. It involves:
I’ve analyzed the offerings from major players like Marcel Digital and WSI. While they are competent agencies, many treat AI optimization as just another service add-on—a new coat of paint on an old house.
Here is the hard truth: You cannot "plugin" AEO. You have to rebuild your content infrastructure to be "machine-readable" first.
At soolisAI, we don't just "do SEO." We build AI. We understand how LLMs process token probabilities and vector embeddings. When we consult on your content, we aren't guessing what Google might like; we are engineering your content to align with how AI models actually think.
When you partner with me and the soolisAI team, we don't just give you a list of keywords. We deploy a comprehensive AI Content Optimization Framework.
We go deeper than broken links. We analyze your Entity Graph.
We restructure your high-value pages using an "Answer-First" methodology.
Google’s AI (and others) prioritizes trusted sources to avoid liability. We help you showcase your Experience and Authority.
This is our "secret sauce." We help you introduce unique terminology and frameworks into your content. Why? Because LLMs love novel, authoritative concepts. By coining and defining terms in your industry, you increase the likelihood of your brand being the primary definition source for AI.
I’m not just a consultant; I’m an entrepreneur who lives this reality every day.
The window to establish your brand as a trusted entity in the AI era is closing. Once the Large Language Models have "learned" that your competitor is the authority, unseating them becomes exponentially harder.
You need a partner who understands the code behind the content.
Ready to future-proof your digital presence?
Let’s sit down and look at your current strategy. I want to help you transition from chasing clicks to owning the answers.
Schedule a meeting with me directly here.
Tim Sebold
CEO, soolisAI
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