The Ultimate Guide to AI Chatbots: Transforming Business in the Era of AEO and GEO
Answer Engine Optimization (AEO) is a digital marketing strategy focused on structuring and formatting content so that AI chatbots, voice assistants, and search engines (like ChatGPT or Google's AI Overviews) can easily extract and cite it as a direct answer to user questions. Unlike traditional SEO, which aims to drive website clicks via search rankings, AEO aims to be the definitive "zero-click" answer. Best practices include leading with concise, 30-to-60-word direct answers, using question-based headings, organizing data with bullet points and tables, and implementing schema markup (like FAQPage) to help AI systems instantly understand and retrieve your information.
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